New Year’s resolution – how much to feed

Looking for a New Year's resolution? One of the best things you can do for your pet this year is to feed the right amount of food. Feeding the correct amount is the key to an ideal body weight, and this can add years to your pet's happy life!

Knowing how much to feed is often confusing but we can help you get it right - here’s how:

Know your pet's ideal body weight

Any one of our knowledgable staff members can help with this. Pop in with your pet regularly for a free weight check and assessment. As a guide, you should always be able to feel your pet’s ribs and when you look at your pet from above you should be able to see a defined waist - aim for an hourglass figure! You can make sure your dog's waist isn't expanding by tracking waist measurements at home with a tape measure - measure the most narrow part of the waist about halfway in between the end of the ribs and the hips. See the photo to the left. 

Follow directions

Look at the recommendations of your pet’s food packet for how much to feed. If these show a range for your pet's weight, choose the lower end if your pet is not active and the upper end if more active. We can help you weigh out the required amount and mark it on a cup - easy!

Be prepared to adjust if necessary

If feeding other foods such as treats and dental chews, remember to reduce the amount of premium food you feed to avoid feeding too many calories. If your pet is on the porky side ask us about the range of effective weight loss foods we have available - you will be surprised how these can help your pet shed the kilos.